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The Difference Between SEO
Although they may sound similar, SEO content providers and SEO writers are actually quite different in practice when it comes to search engine optimization. While it’s true that they both provide valuable services to website owners or similar, there’s actually one main area where the two are completely different – and it’s in the name itself. Whereas SEO writers will generally write articles for a website or blog, SEO content providers will also look at the overall SEO of a website to maximize its SEO visibility.
Writing SEO
To really understand the difference, you need to know what an SEO writer is. Whether it’s for their own website or blog, or creating articles for a client’s website, blog or even article directory like EzineArticles.com, an SEO writer usually only writes keyword rich articles. That’s not to lessen their worth – far from it, since SEO writers need to know how to distribute keywords effectively throughout their articles.
However, SEO writing is completely different from SEO content writing – after all, an article for a website or submission site can be on pretty much any topic that the writer or client wishes. It may be that the writer wishes to be known as an expert on a certain niche, so they write keyword rich articles to place on their blog or similar. Nothing wrong with this at all – but it’s a far cry from being an SEO content provider.
The SEO Content Provider Difference
While a good SEO writer may make for a decent SEO content provider, a decent SEO content provider will always make for a good (if not excellent) SEO writer. This isn’t said from a “mightier than thou” position either – it’s simple writing economics.
This is down to the different and more expansive roles that an SEO content provider has to fill. Not only do they need to provide strong, keyword rich and SEO-friendly articles and content, they also need to:
- Enhance the overall SEO of the website in question
- Work in conjunction with the website’s URL and meta tags for increased SEO performance
- Constantly provide fresh and relevant content to maintain SEO performance and visibility
- Be aware of the competition’s SEO and marketing methods
- Combine the SEO potential of website and complementary blog(s)